Prior to shutting their west coast doors due to the COVID-19 pandemic, the Brooklyn-based retailer ‘Alter’ was the hottest new shop for all genders on the Sunset Strip. Here are some photos I took of the Silver Lake shop in February, 2020.
To read the full story from February 2020, click here.
Window mannequins styled by co-owner Roy Caires.
Sunglass display and friendly employees in the entrance of the Silver Lake shop.
Overview of the store.
Homeware and jewelry at the front of the store.
Colorful racks of funky prints and cozy flannels.
Shoes on sale!
Hats and shoes!
Probably my favorite photo, the bright natural light showcases the bags in the back beautifully.
Jackets, blazers and drawstring pants oh my!
Dresses and bags hanging on display.
Globe pants on display.
Amazing collage by Rachel O’Donnell in the entryway of Alter Los Angeles.
